Job Title: Marketing Manager
Location
Lagos
Job Field
Administration, Secretarial, Sales, Marketing
Job Summary
Understand and apply sophisticated and creative marketing strategies and develop brand values, positioning and profitability of the responsible brands.
Responsibilities
Responsible for brand management of key brands portfolio of the company
Manage brand marketing function for the brand
Develop brand as the most exciting and edgy brand in the super premium brand category
Develop brand busines
Deliver Brand Plan objectives to match volume/contribution to profit per Brand Plan
Conceptualize, execute promotions/own able & scalable promotion ideas per brand.
Plan & execute events & International visits per brand standards
Collaborate with Maison’s in Paris and USA to create impactful brand experiences
Manage company Budgets/Reporting monthly basis as per audit requirements.
Control company spending within limits.
Create On Premise demand with effective activation across different outlet
Executing effective visibility and new launches/introduction of gift packs
Visibility & Merchandising Off-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
Prepare Brand Plan for 2016
Order, manage stock– planning, delivery & storage.
Manage Brand Trainer for Trainings on brands.
Qualification
Masters Degree in Marketing
Proven English language
7-10 years marketing experience within beverages/FMCG industry
Prior experience in handling the same area is preferred, although not necessary
Ability to work with a number of divergent brands at the same time
A high degree of personal presence with influencing, negotiation and communication skills
Presentation skills
know and understand the market place, high level of commercial awareness
Possess very good analytical skills
Good knowledge of wines will be a distinct advantage
Highly motivated individual, energetic, enthusiastic and team orientated
Able to communicate well and project subject knowledge with confidence
Commercially and strategically aware, customer focused, change, results and quality orientated
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