Job Title: Marketing Manager
Location
Lagos
Job Field
Administration, Secretarial, Sales, Marketing
Job Summary
Understand and apply sophisticated and creative marketing strategies and develop brand values, positioning and profitability of the responsible brands.
 Responsibilities
 Responsible for brand management of key brands portfolio of the company
 Manage brand marketing function for the brand
 Develop brand as the most exciting and edgy brand in the super premium brand category
 Develop brand busines
 Deliver Brand Plan objectives to match volume/contribution to profit per Brand Plan
 Conceptualize, execute promotions/own able & scalable promotion ideas per brand.
 Plan & execute events & International visits per brand standards
 Collaborate with Maison’s in Paris and USA to create impactful brand experiences
 Manage company Budgets/Reporting monthly basis as per audit requirements.
 Control company spending within limits.
 Create On Premise demand with effective activation across different outlet
 Executing effective visibility and new launches/introduction of gift packs
 Visibility & Merchandising Off-Trade: Tapping key opportunities in trade, developing new markets. Regular market visits
 Prepare Brand Plan for 2016
 Order, manage stock– planning, delivery & storage.
 Manage Brand Trainer for Trainings on brands.
 Qualification
 Masters Degree in Marketing
 Proven English language
 7-10 years marketing experience within beverages/FMCG industry
 Prior experience in handling the same area is preferred, although not necessary
 Ability to work with a number of divergent brands at the same time
 A high degree of personal presence with influencing, negotiation and communication skills
 Presentation skills
 know and understand the market place, high level of commercial awareness
 Possess very good analytical skills
 Good knowledge of wines will be a distinct advantage
 Highly motivated individual, energetic, enthusiastic and team orientated
 Able to communicate well and project subject knowledge with confidence
 Commercially and strategically aware, customer focused, change, results and quality orientated
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