Job Title: Senior Analyst, Marketing Data and Research
Location
Lagos
Job Field
Administration, Secretarial, Sales, Marketing
Job Description
Konga is seeking to our Marketing Research Analyst position with a career-minded, detail-oriented, individual, with strong analytical skills and a commitment to teamwork. This position reports to Konga’s Head of Marketing and has responsibility for assisting with the many facets of the marketing performance management including monitoring and forecasting traffic/ sales, collecting data on consumers, competitors and marketplace, and converting data into usable reports/ initiatives and presentation pieces for senior management.
Duties & Responsibilities
Provide ROI analysis of all marketing campaigns and sales activities
Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability
Build a marketing dashboard that visualizes key performance indicators
Conduct regular customer cohort analysis and develop and manage initiatives to drive customer retention and reactivation.
Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs
Develop focus groups and surveys to capture market research data as well as periodic customer satisfaction surveys and compile results report
Complete competitive analysis to maintain our competitive advantage
Manage market segmentation, targeting, and positioning exercises as needed
Integrate Marketing research data with our CRM system to create new leads
Monitor and track competitive advertisements, PR, and website messaging
Qualifications & Experience
Basic understanding of online marketing
Excellent analytical skills and demonstrable experience
Excellent presentation and communication skills
Keen eye for attention to detail
High level of computer proficiency and demonstrable working knowledge of Microsoft Office suite and Google Advertising Solutions
Creative, innovative and willing to contribute ideas and professional opinion
Strong sense of initiative and a “can do” attitude
Ability to work independently and as part of a team
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