Konga Online Career Opportunities, Thursday 27, August 2015

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SENIOR ANALYST, MARKETING DATA AND RESEARCH

JOB DESCRIPTION   

Konga is seeking to our Marketing Research Analyst position with a career-minded, detail-oriented, individual, with strong analytical skills and a commitment to teamwork. This position reports to Konga’s Head of Marketing and has responsibility for assisting with the many facets of the marketing performance management including monitoring and forecasting traffic/ sales, collecting data on consumers, competitors and marketplace, and converting data into usable reports/ initiatives and presentation pieces for senior management.

In marketing, the demarcation lines between colleagues are limited; each person is expected to support each other.

Reporting Line    Head Of marketing

DUTIES & RESPONSIBILITIES   

• Provide ROI analysis of all marketing campaigns and sales activities

• Analyze marketing metrics to identify cause-effect relationships between marketing actions and financial outcomes to increase profitability

• Build a marketing dashboard that visualizes key performance indicators

• Conduct regular customer cohort analysis and develop and manage initiatives to drive customer retention and reactivation.

• Conduct market research to: analyze competitors; determine brand perceptions; evaluate market penetration; understand customer needs

• Develop focus groups and surveys to capture market research data as well as periodic customer satisfaction surveysand compile results report

• Complete competitive analysis to maintain our competitive advantage

• Manage market segmentation, targeting, and positioning exercises as needed

• Integrate Marketing research data with our CRM system to create new leads

• Monitor and track competitive advertisements, PR, and website messaging

QUALIFICATIONS & EXPERIENCE

• Basic understanding of online marketing

• Excellent analytical skills and demonstrable experience

• Excellent presentation and communication skills

• Keen eye for attention to detail

• High level of computer proficiency and demonstrable working knowledge of Microsoft Office suite and Google Advertising Solutions

• Creative, innovative and willing to contribute ideas and professional opinion

• Strong sense of initiative and a “can do” attitude

• Ability to work independently and as part of a team

DIRECT MARKETING AND ACTIVATIONS LEAD

JOB DESCRIPTION   

Direct Campaign Management

• Manage the implementation, tracking and measurement of direct marketing campaigns, on time and within budget.

• Work with key stakeholders to implement campaign activity including: Logistics franchise team, digital marketing teams, customer relationship management team, PR and Brand Management teams.

• Manage agency campaign implementation and performance against agreed direct campaign activity.

• Manage the master plan of activity to ensure that individual direct campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives.

• Be responsible for the production and sourcing of campaign materials.

• Deliver direct campaign activity presentations and regular results presentations.

• Ensure each direct campaign has clear metrics as agreed with the Head of Marketing and ensure that campaigns are achieving appropriate return on investment in line with corporate goals.

• Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.

• Ensure that brand standards and identity guidelines are adhered to.

• Complete competitor benchmarking for promotional activity and report regularly to key stakeholders.

Reporting Line    Head Of Marketing

DUTIES & RESPONSIBILITIES   

• To ensure accuracy of marketing materials and be responsible for formal sign off process where required.

• To ensure detailed and accurate records are maintained, e.g. recording contact and financial information.

• Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual campaigns, reporting any variances promptly.

• To be responsible for personal development within the area of marketing and current trends that may support job performance.

• To undertake such other duties as may be reasonably expected.

SKILLS & COMPETENCIES

ESSENTIAL SKILLS

• Managing multiple direct campaigns simultaneously

• Meeting objectives and campaign deadlines

• Semi-Advanced Microsoft PowerPoint, Word and Excel skills

• Strong planning and organizational skills with the ability to successfully multi task

• Strong training and man-management skills

PERSONAL TRAITS

• Excellent judgment and creative problem solving skills

• Customer-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships

• Self-reliant, good problem solver, results oriented

• Able to make decisions in a changing environment and anticipate future needs

• Self motivated with an ability to thrive under pressure

• Flexible, collaborative and proactive

• Good written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management

• Ability to operate as an effective tactical as well as strategic thinker

• Committed to continuous self-development and learning within the marketing field

QUALIFICATIONS & EXPERIENCE 

• A degree or equivalent level qualification.

• A recognized professional qualification in marketing would be a distinct advantage.

• Some experience in a project management role – in-house or with an agency.

CLICK HERE TO APPLY

DUE DATE: 31 August, 2015