Job Title: Direct Marketing And Activations Lead
Location
Lagos
Job Field
Administration, Secretarial, Sales, Marketing
Job Description
Manage the implementation, tracking and measurement of direct marketing campaigns, on time and within budget.
Work with key stakeholders to implement campaign activity including: Logistics franchise team, digital marketing teams, customer relationship management team, PR and Brand Management teams.
Manage agency campaign implementation and performance against agreed direct campaign activity.
Manage the master plan of activity to ensure that individual direct campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives.
Be responsible for the production and sourcing of campaign materials.
Deliver direct campaign activity presentations and regular results presentations.
Ensure each direct campaign has clear metrics as agreed with the Head of Marketing and ensure that campaigns are achieving appropriate return on investment in line with corporate goals.
Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
Ensure that brand standards and identity guidelines are adhered to.
Complete competitor benchmarking for promotional activity and report regularly to key stakeholders.
Duties & Responsibilities
To ensure accuracy of marketing materials and be responsible for formal sign off process where required.
To ensure detailed and accurate records are maintained, e.g. recording contact and financial information.
Adhere to all policies and procedures with regards to budget expenditure, displaying budget control for individual campaigns, reporting any variances promptly.
To be responsible for personal development within the area of marketing and current trends that may support job performance.
To undertake such other duties as may be reasonably expected.
Essential Skills
Managing multiple direct campaigns simultaneously
Meeting objectives and campaign deadlines
Semi-Advanced Microsoft PowerPoint, Word and Excel skills
Strong planning and organizational skills with the ability to successfully multi task
Strong training and man-management skills
Personal traits
Excellent judgement and creative problem solving skills
Customer-focused, with the ability to influence and engage direct and indirect reports and peers and build effective relationships
Self-reliant, good problem solver, results oriented
Able to make decisions in a changing environment and anticipate future needs
Self motivated with an ability to thrive under pressure
Flexible, collaborative and proactive
Good written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
Ability to operate as an effective tactical as well as strategic thinker
Committed to continuous self-development and learning within the marketing field
Qualifications & Experience
A degree or equivalent level qualification.
A recognized professional qualification in marketing would be a distinct advantage.
Some experience in a project management role – in-house or with an agency.
Share this job now with friends on your Facebook, Twitter, Linkedin……Latest, most current jobs in Nigeria
0 comments:
Post a Comment