Job Title: Brand Manager
Location
Lagos
Job Field
Administration, Secretarial, Sales, Marketing
Description
Develop and implement integrated marketing and brand plans, integrating relevant insights and ensuring buy-in/support and commitment to the plans across the relevant market.
Ensure alignment for brand with market/regional priorities
Manage the budget for the brand within plan periods to deliver business goals.
Manage multiple internal and external stakeholders including agencies effectively, exerting influence where necessary to promote brand success.
Requirements
B. Degree in a commercial field
5 years’ experience in FMCG/Beer market environment in the Marketing field
Sound theoretical and practical knowledge of the marketing mix for FMCG
Practical experience managing a brand through 2 – 3 business cycles
Above average computer literacy and ability to manipulate data
Good communication skills
Presentation skills
Applying insights with rigour
Brand positioning and creative platform
Integrated activity planning
Tracking, analysis and renovation
Activation and execution
Ability to take a broad business perspective
Managing complexity
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