Airtel Nigeria, Airtel Networks Limited, a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development.
Job Title: Head Youth Segment
Job Description
To formulate and ensure implementation of effective and efficient strategies for youth segment so as to enhance the leadership position in customer market share
Drive increased market expansion and penetration by creating a roadmap and strategy for customer acquisition, in line with overall business and marketing strategy
Leverage market research to get insights into consumer behaviour and preferences and drive future programs and promotions.
Track usage patterns to devise customer acquisition strategies
Youth segment revenue growth, Effective and efficient utilization of Sales & Distribution budget
Achieve the desired revenue by designing and developing customized retention and acquisition programs for the Youth segment:
By planning and achieving an optimal balance between the recharge revenue and the usage by the customer.
By developing and implementing programs to enhance the revenue by facilitating customer upgrades with respect to the rental revenue, airtime usage and chargeable tariffs
Develop and drive youth bundles to retain and win over competitor youth customers.
Ensure innovative products are launched
Ensure increase in usage
To identify new segments for acquisition and therefore plan and implement the strategy to penetrate the same with leadership position.
To design and provide tools to sales team for market expansion
To conduct consumer and trade research on periodic basis to identify new opportunities for youth acquisition.
To conceptualize and rollout suitable products and plans in prepaid, postpaid to drive acquisitions and revenue.
To design and test plans and products to take care churn and loyalty parameters.
To design suitable consumer and trade schemes so as to acquire revenue-paying customers.
To plan and monitor acquisition cost.
Qualification Required
BA, BSc, HND
Job Category
Administration, Secretarial, Sales, Marketing
Job Location
Lagos
Years of Experience
8 years
Method of Application:
APPLY HERE
Application Closing Date
Not Specified
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